There weren’t really any commercials from this year’s Super Bowl that blew me away. None that would go down in the record books as being one of the greats, but I did want to share this one from Budweiser that I thought was one of the night’s best.
You might have a differing opinion of this commercial, but I thought it worked for a few reasons:
1. COMICAL – this spot was funny, but not in an overly contrived way. It was silly, but not slapstick. It didn’t try to force funny down your throat.
2. TIMELY – It’s relevant to our culture today and speaks to the fact that we all want to be a part of the latest trend or fad.
3. SIMPLE – When advertisers try to give the viewer too much information in a short amount of time, the core message of your ad is diluted and people get confused. But what’s more simple than this spot? It’s just a bunch of people slapping each other. And because it’s simple, the ad is…
4. MEMORABLE – Ever see a great commercial, but forget what product it was advertising? If you can’t remember the product, then it probably wasn’t a very successful ad. However, this product is easy to remember. Notice how they bookend the spot by focusing your attention on the product. At the very onset of the commercial, the advertisers establish what the product is and then return to the product at the end. That affords them the opportunity to downplay the product throughout the rest of the commercial and emphasize the gag.
As you create your own marketing strategies, don’t ignore other ads you see in print, on television, or on radio. Study them. See what works and what doesn’t. Then you will be better prepared to create your own successful campaign.