I believe that the most exciting thing about the video production process for any client is when they get to see everything come together in post-production. Editing, in a sense, is a form of writing, because it is up to the editor to find the story among hours of footage, then assemble those elements into a coherent whole. Sometimes the final product follows the original script line by line. However, sometimes the final video may bear little resemblance to the original script. That’s because a new and better story can often emerge as the editor and the client sift through the footage. Those that enter post-production with an open mind can often find a new angle to the story that was never thought of previously. And that can be a very good thing. That’s why it’s important to allocate a good portion of your budget for post-production. Things can become very fluid as the client, the producer, and the editor experiment with different possibilities, so you want to be prepared. Anticipate change. More than likely, you and your team will request changes to the edit. Also keep in mind that in a very complicated video (i.e. heavy compositing, layers, effects, etc.) the smallest change can be incredibly time-consuming for an editor to make. He/She will need time to remove old footage, find and insert new footage, apply the same effects, color correction, titles, etc. Then, the video must be rendered out so you can preview the new version. Turn-around time for certain changes might take longer than you initially expect, so be sure you and your team avoid waiting until the 11th hour to request changes, if at all possible. Neither you nor your video production company want to miss a deadline.
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