The New Media Minute is a podcast I listen to regularly. In each episode, host Daisy Whitney covers the latest online video trends. In the episode dated September 27, 2011, Daisy spoke with the head of AOL Video, Ran Harnevo, to discuss how video creators can increase video views. Content, of course, is a given. We’ve all heard that compelling, interesting content will drive views. But is there anything else that video producers can do to boost the amount of people watching their videos? Here are the take-away points from Ran’s interview:
- When it comes to where you will place your video, think geographically. This point is geared more toward advertisers; i.e. those who place their videos in different markets. If you are an advertiser, thinking about how to get the most views for your video, consider the relevance of your subject matter. If it speaks more to an East Coast lifestyle/culture, place your video in those markets.
- The placement of the video on the website affects the number of views. This might require some A/B testing, but the research will be worth it. Does the video perform better on the right sidebar? The left sidebar? Front and center? Evaluate the performance of your video as it relates to page placement and then insert your video in the location that will give you the most views.
- Select an interesting thumbnail. Sometimes just the thumbnail image can entice a viewer to watch your video.
- Work on building up a library of videos. Viewers are more likely to watch additional video content if it’s related to what they are already watching.
- If you are an advertiser, your ad formats are important. Personalized pre-rolls and interactive videos will boost the number of views because they encourage engagement.
- How to Measure Online Video Engagement (blogs.abcnews.com)
- Digitas Jordan Bitterman: ROI for Online Video Advertising is Double Television (beet.tv)