Marketing videos, training videos, TV commercials, etc. are different from products that one might buy from a retail, wholesale, or dealer location. When you purchase a product off the shelf, for the most part you are buying something that is immediately ready for your use. There might be some assembly required on your part, or it may need batteries, or charging/fueling. And if that product is not to your satisfaction, or if it does not work properly, you will have to return it for an exchange or refund. You can’t ask the clerk behind the counter to send the product back to the factory to make modifications and design changes to meet with your particular tastes.
The process of producing a video is more fluid and flexible. If you find yourself working with a video production company for the first time, this is an important distinction to make. You shouldn’t worry if the initial edit of your video isn’t quite what you wanted, because that particular cut is NOT the final version. Changes can always be made.
We, like many other video production companies, will always submit a rough cut to our clients to see if our approach to the project matches the client’s vision. So, don’t hesitate to tell the video production team what you like or don’t like about the edit. Give them your feedback. Ask questions. If there are certain things you would like to change, mention that to them and (most of the time), those changes can be made.
Video production is a collaborative process. Our job is to ensure that our clients are happy with the videos we produce for them. Nothing is set in stone until the client approves what he/she sees on screen. Post-production is a flexible, fluid, ongoing process, so don’t panic if you see something that isn’t quite right. Sit down with the producer and/or director and open up the lines of communication so everyone remains on the same page.