The Wininger Law Firm specializes in personal injury cases and is located in Birmingham, Alabama. For their recent website design project, they were interested in producing a series of brief videos that could be used to introduce potential clients to the firm and to the attorneys. They hired Morris Web Marketing to handle the website design. Morris Web Marketing turned to us to handle production and post-production of each video.
The concept for each video was basic: interview the partners and give them the opportunity to discuss the firm and its philosophy. Then, shoot b-roll throughout the office and use the acquired footage to create three brief videos for use on the web. We spent one half-day on location shooting each interview and capturing b-roll.
The first video centered on the firm as a whole – the history, overall mission, and what makes them unique. The second video deals more with the specifics of how they approach each case, and the third video provides the viewer with advice on what to do if they find themselves injured in a serious accident.
The video below is the Wininger Law Firm overview video.
Brownell Travel, located in Birmingham, Alabama, is one of the nation’s oldest travel agencies. To celebrate their 125th anniversary, Brownell Travel hosted a large gala event on January 7, 2012. Part of the evening’s festivities included the screening of an historical video, chronicling the agency’s evolution through the years. To produce the video, Brownell Travel turned to us. We took the agency’s archived materials and wove them together in a continuous layered composite of images and motion pictures.
Power 2 Transform is a consulting company that works with healthcare clients to improve leadership, communication, and operational efficiency. Their staff of consultants and trainers come on-site and work with hospital administrators to facilitate discussions, implement plans, and initiate programs that reduce costs and improve patient care.
Power 2 Transform was interested in expanding their services to other hospitals and so they decided to ramp up their marketing efforts. Part of that plan was to create a simple testimonial video. Power 2 Transform hired us to provide all production and post-production services. We created one testimonial video, consisting of five different interviews. Once that initial video was complete, we took each of the interviews and edited them into five separate stand-alone pieces that could be used to explain certain services in greater detail.
This is the single testimonial video with all five interview subjects.
ByteSize, Inc. is an IT company in Birmingham, AL. They specialize in a variety of services, including full turnkey IT solutions, server and network support, data backup, disaster recovery, and more. They approached us because they were interested in upgrading the look of their website. However, they wanted the ability to write, insert, and edit their own copy. When we started the project, we were faced with a short deadline. ByteSize was interested in having their new site go live as quickly as possible, but it wasn’t a priority to have all of the copy in place before the launch. So, we designed and developed a template for the entire website, which provided a framework for future content. We went live with the home page and a few basic pages and from there ByteSize inserted their own content using the custom CMS tool we provided.
Hall Marketing hired us to provide production and post-production services on a video project for the Pelham Senior Center. The video was part of an overall re-branding campaign that included a new logo, new tagline, and new website. The client wanted the video to reflect the new tagline, “It’s a Brand New Day, Everyday” while highlighting the variety of programs, classes, activities, etc. that are offered. We developed a concept for the video that centered on the idea of contrast. The viewer is introduced to an elderly gentleman, writing a letter to his daughter. During the video, the viewer quickly learns that the elderly gentleman (as he describes things to his daughter in the letter) downplays how much fun he’s having. Hall Marketing wrote the script based on our concept. The Pelham Senior Center currently uses the video on their website.