It’s not uncommon for me to receive calls and/or emails from potential clients who have never hired a video production company. Since they are so new to the process, they aren’t sure what questions to ask. They don’t know how much they should budget. They don’t understand the steps in the production process. In an effort to answer some of those initial questions, I have created a section in the sidebar of this page called “Get Started With Your Video Project.” It’s a collection of articles that I have written for this blog over the past several years that are intended to inform the newcomer about the overall process of video production, some considerations that need to be addressed, how to budget and schedule your video project, and other helpful information. So, if this is your first time here and you are interested in knowing more about how to get started, take the time to read some of these blog posts. After that, if you have more questions, please call or email me and I will be happy to help.
Archive for the ‘Recommended Reading’ Category
The use of online video continues to gain great acceptance among Internet users. Businesses, non-profits, artists, bands, industries, individuals, etc. are realizing that online video is effective and that viewership is increasing every year. For this post, I’ve collected a few articles that focus on the effectiveness of online video. For additional information, tips, etc. on how you can utilize video in your communication strategy, subscribe to our blog feed or sign up for our free monthly e-newsletter.
Mobile Video IP Traffic to Surge 500% Through 2013
So it seems that mobile video is becoming a driving force behind IP traffic. What does that mean exactly? Well it means that a lot of people are watching video on their mobiles through the data networks and Internet.
Video content is rapidly expanding into every nook and cranny of data networks and spreading from device to device with impunity. Mobile phones are getting stronger hardware, better, bigger displays, so it should be no surprise that video is making its way into the pockets of those on the go.
Why Online Video Will Keep Growing Like a Weed
As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.
Recent research from Nielsen shows that in May , unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.
Companies Throw Their Weight Behind Online Video
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content.
Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of Fortune 500 companies also indicate a broad-scale increase in the use of video for marketing purposes. In this sense, video has gone from a luxury to a near necessity for companies seeking an edge in marketing their products.
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Color bars are a necessary reference tool for anyone in video production. They help technical directors, camera operators, and editors calibrate their equipment to ensure accurate color representation and consistency across cameras and monitors. Knowing how to use them is important. A few years ago, I found a great tutorial at Video University on how to adjust your video monitor using color bars. Be sure to bookmark the article for future reference.
Next, you will need to adjust the brightness and the contrast of the image by using the three narrow bars at the bottom right.
Notice the three narrow bars labeled 3.5, 7.5 and 11.5 on the bottom right. Adjust the brightness control until the middle (7.5 units) pluge bar is not quite visible. The lightest bar on the right (11.5 units) should be barely visible. If it’s not visible, turn the brightness up until it becomes visible.
Since 7.5 units is as dark as video gets, you should not see any difference between the left bar (3.5 units) and the middle bar (7.5 units). There should be no dividing line between these two bars. The only division you should see is between 11.5 and 7.5
The next step is to set the contrast control for a proper white level. To do so, turn the contrast all the way up. The white (100 unit) bar will bloom and flare. Now turn the contrast down until this white bar just begins to respond.
Adjust the hue of the monitor until the Yellow bar is a lemon yellow, with no shades of orange or green. Adjust the Magenta bar until you eliminate the red and the purple. If you aren’t confident in your ability to “eye-ball” these shades, consider the following:
Many professional monitors have a blue-only switch. If your monitor has one, switch it on. If your monitor does not have a blue-only switch, you can use a piece of blue lighting gel. Hold it to your eye like a viewing lens. If you see any of the red, green or yellow colors, double the blue gel over to increase the blue effect.
By using the blue-only switch or a piece of blue gel, you have removed the red and green elements of the picture. Only the blue remains. If the tint and color (also called “hue”) are correct, you should see alternating bars of equal intensity.
You should now have a properly adjusted video monitor. However, if flesh tones don’t look right, you may need to make further adjustments to the chroma and hue.
I was browsing through a back-issue of the Birmingham Business Journal and came across the following article by Lauren Cooper about a local business owner who saw his sales improve from a complete store makeover, including logo design, displays, advertising, and marketing. Many people like using the economy as an excuse to slash marketing and advertising budgets, but this particular case study demonstrates the value of good, solid marketing efforts.
I first saw this presentation at Doc Yankee’s Marketing Mojo blog. You can also follow Doc Yankee on Twitter. The slide show presentation is from Jay Conrad Levinson and features 90 things you can do to market yourself and your business in low-cost, but creative ways. Some items on the list won’t be for everyone, but I’m sure you will be able to find a lot of useful information.