Sometimes you can’t appreciate how far you’ve come until you take a look at the road behind you. With the rapid advancements in film and video technology, it’s sometimes hard to believe that the motion picture industry is barely over 100 years old. I really enjoy studying history, including film history. One of the items in my collection is Edison – The Invention of the Movies (1891-1918), a DVD set of early short films. To me, it’s fascinating to watch these motion pictures to get a glimpse of people and places long since gone. Thanks to film, they are preserved forever, including the people in this 1922 Kodachrome film test. Kodachrome was Kodak’s long-standing brand of color reversal film, and (as the video’s opening title says) this footage is some of the earliest color film you will see.
Archive for the ‘Recommended Viewing’ Category
As an iPhone user, I am always on the lookout for useful apps. Some help me with my business, like tracking my time or my mileage. Others help me in my video production work, like when I have to mark shots with a slate and create shot logs. It’s fascinating to see the versatility of these smartphones and as someone who works in the creative industry, it’s great to see people using their phones as an outlet for artistic expression. Just recently, I was reading an article about people shooting short film projects entirely on the iPhone 4. With video editing apps like iMovie and ReelDirector, you can do everything on the phone. Recently, I’ve been using a few apps to process photos I’ve taken on my iPhone. Two apps I’d like to recommend for enhancing your iPhone photos are Photogene and Photoshop Express. A friend also told me about TrueHDR, an app that creates HDR images from photos on your phone. I’ve also been experimenting with the blurred tilt shift lens look with an app called Tilt Shift Generator. Here are a few samples of shots taken with my iPhone and processed with some of these apps.
Processed with the Tilt Shift Generator
Processed with Photoshop Express
And here’s an image from a friend of mine, created with the TrueHDR app.
Next week two new commercials for CommuteSmart will begin airing throughout central Alabama. Both spots are part of the “I’m Ready” campaign. The goal is to help viewers understand that making only small changes to the way they commute can help them save and earn money, reduce traffic congestion, and improve air quality. We were hired by CommuteSmart to produce both spots. The one below focuses on air quality issues.
Since we will soon be launching the new Red Fox Media brand, I updated our demo reel. This reel features our new logo, along with samples of our more recent work. The new Red Fox Media website should go live in a couple of weeks. It’s been a long transition and I’ll be glad when it’s all complete.
Experts agree – online video will continue its growth over the next several years as consumption of video content continues to increase. In this video from Beet.TV, Jeff Cole, director of USC’s Center for the Digital Future, predicts that people will soon be spending up to 50 hours per week watching video. This rise (up from only 16 hours in 1975), will be due to the popularity of mobile video. This presents an incredible opportunity for advertisers and marketers, who will be able to use video to reach their audience while consumers are outside the home. This is TV without borders.
The question, however, is on the content itself. Where do you see the trend heading? Do you foresee an audience willing to watch 30 or 60-minute shows on their mobile devices, like Cole predicts? Or, do you you predict that the trend will continue to favor shorter, easily consumable 2-3 minute clips?
In regards to advertisers and marketers, what direction do you see video taking? Will production quality give way to production quantity? In other words, is it more important for advertisers to churn out as much video content as quickly as possible? Or, should they take their time with crafting and creating a well-polished, well-produced marketing video that has a longer shelf life?