The use of online video continues to gain great acceptance among Internet users. Businesses, non-profits, artists, bands, industries, individuals, etc. are realizing that online video is effective and that viewership is increasing every year. For this post, I’ve collected a few articles that focus on the effectiveness of online video. For additional information, tips, etc. on how you can utilize video in your communication strategy, subscribe to our blog feed or sign up for our free monthly e-newsletter.
Mobile Video IP Traffic to Surge 500% Through 2013
By Mark R. Robertson
So it seems that mobile video is becoming a driving force behind IP traffic. What does that mean exactly? Well it means that a lot of people are watching video on their mobiles through the data networks and Internet.
Video content is rapidly expanding into every nook and cranny of data networks and spreading from device to device with impunity. Mobile phones are getting stronger hardware, better, bigger displays, so it should be no surprise that video is making its way into the pockets of those on the go.
Why Online Video Will Keep Growing Like a Weed
By Chris Crum
As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.
Recent research from Nielsen shows that in May , unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.
Companies Throw Their Weight Behind Online Video
By Paul Verna
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content.
Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of Fortune 500 companies also indicate a broad-scale increase in the use of video for marketing purposes. In this sense, video has gone from a luxury to a near necessity for companies seeking an edge in marketing their products.
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- Will The Web Do for TV What It’s Done For Print? (webpronews.com)
- 10 Lessons Learned Over 10 Years in Online Video (businessinsider.com)