It’s not uncommon for me to receive calls and/or emails from potential clients who have never hired a video production company. Since they are so new to the process, they aren’t sure what questions to ask. They don’t know how much they should budget. They don’t understand the steps in the production process. In an effort to answer some of those initial questions, I have created a section in the sidebar of this page called “Get Started With Your Video Project.” It’s a collection of articles that I have written for this blog over the past several years that are intended to inform the newcomer about the overall process of video production, some considerations that need to be addressed, how to budget and schedule your video project, and other helpful information. So, if this is your first time here and you are interested in knowing more about how to get started, take the time to read some of these blog posts. After that, if you have more questions, please call or email me and I will be happy to help.
Posts Tagged ‘assistance’
You’re a marketer. You might not be in the marketing industry, but make no mistake – you’re a marketer. That means you have a product/service/business/website/hobby/book/movie/etc. that you want to tell people about. And you want those people to jump on the bandwagon. So, what’s the best way to go about it? How do you persuade people to get on board? You have to have passion , and your audience has to feel that excitement. Only then will they be more willing to say “yes” to your offer.
Consider this: You go to the movie theatre one night to catch the opening night of Hollywood’s latest film. It’s outstanding. You exit the theatre completely blown away by what you’ve just seen. Now, what do you do the following day? You tell people about it. But you just don’t tell them. You re-live it. The excitement you felt in the theatre is conveyed in the way you describe the movie to your friends.
Now, translate this to business: When marketing a product or service, you need to communicate that same kind of excitement. However, your energy needs to be focused on your potential client, not on you, your business, or your service. When I go into meetings with a potential client to discuss a video project, I don’t spend time talking about how great our cameras are, how beautiful our images are, or how state-of-the-art our editing system is. When I go into a meeting, I want to learn more about my contact’s business. I want to hear about their goals. I want to show them that I am genuinely excited about their company. I am there because I feel as though our video production services can help them with their marketing efforts.
Your attitude needs to be the same. Be interested in your client. Get excited about their business. Only then will you be able to communicate effectively how your product or service can help. Then, when discussions shift to the price of your product or service, your lead will be more inclined to buy from you, even if your prices are higher than your competitor. Why? Because you have shown a genuine interest in who they are and what they’re all about. The old saying is true, “People don’t care how much you know until they know how much you care.”