Posts Tagged ‘clients’

Videos Not Set In Stone Until You Say So

Thursday, March 1st, 2012

Marketing videos, training videos, TV commercials, etc. are different from products that one might buy from a retail, wholesale, or dealer location. When you purchase a product off the shelf, for the most part you are buying something that is immediately ready for your use. There might be some assembly required on your part, or it may need batteries, or charging/fueling. And if that product is not to your satisfaction, or if it does not work properly, you will have to return it for an exchange or refund. You can’t ask the clerk behind the counter to send the product back to the factory to make modifications and design changes to meet with your particular tastes.

The process of producing a video is more fluid and flexible. If you find yourself working with a video production company for the first time, this is an important distinction to make. You shouldn’t worry if the initial edit of your video isn’t quite what you wanted, because that particular cut is NOT the final version. Changes can always be made.

We, like many other video production companies, will always submit a rough cut to our clients to see if our approach to the project matches the client’s vision. So, don’t hesitate to tell the video production team what you like or don’t like about the edit. Give them your feedback. Ask questions. If there are certain things you would like to change, mention that to them and (most of the time), those changes can be made.

Video production is a collaborative process. Our job is to ensure that our clients are happy with the videos we produce for them. Nothing is set in stone until the client approves what he/she sees on screen. Post-production is a flexible, fluid, ongoing process, so don’t panic if you see something that isn’t quite right. Sit down with the producer and/or director and open up the lines of communication so everyone remains on the same page.

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Red Fox Media Releases Video for Brownell Travel

Thursday, February 2nd, 2012

Brownell Travel, located in Birmingham, Alabama, is one of the nation’s oldest travel agencies. To celebrate their 125th anniversary, Brownell Travel hosted a large gala event on January 7, 2012. Part of the evening’s festivities included the screening of an historical video, chronicling the agency’s evolution through the years. To produce the video, Brownell Travel turned to us. We took the agency’s archived materials and wove them together in a continuous layered composite of images and motion pictures.

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Red Fox Media Launches Website For ByteSize, Inc.

Tuesday, October 25th, 2011

ByteSize, Inc. is an IT company in Birmingham, AL. They specialize in a variety of services, including full turnkey IT solutions, server and network support, data backup, disaster recovery, and more. They approached us because they were interested in upgrading the look of their website. However, they wanted the ability to write, insert, and edit their own copy. When we started the project, we were faced with a short deadline. ByteSize was interested in having their new site go live as quickly as possible, but it wasn’t a priority to have all of the copy in place before the launch. So, we designed and developed a template for the entire website, which provided a framework for future content. We went live with the home page and a few basic pages and from there ByteSize inserted their own content using the custom CMS tool we provided.

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Red Fox Media Releases Video for Pelham Library

Friday, September 9th, 2011

We recently worked with Hall Marketing to produce a promotional video for the Pelham Library as a part of the library’s re-branding campaign. Conceptually, the video had to fit with the library’s new tagline, “Taking You Where You Want To Go” and their new logo, which features a compass as the central icon of the design. We developed the concept and the visual of the style of the video and were responsible for all production and post-production services.

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Red Fox Media Produces Testimonial Video for Southwestern Consulting

Tuesday, September 6th, 2011

Southwestern Consulting is a company committed to developing sales leaders through business coaching services. They were ready to produce an updated testimonial video and hired us to produce a new video with a more professional, polished look. We spent a day shooting five different Southwestern clients and edited their comments into a cohesive overview of the positive impact a business coach can have on an individual’s career.

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