In today’s social media climate, time is the greatest currency you can have. Think about it. Consumers have access to more information than they ever have before. So, companies need ways to encourage those consumers to stop and spend time with their products and services. Because customers want to do their research. They want to get to know a brand. They want to have conversations. They want a forum in which to discuss their needs. And video can create that level of engagement by generating discussion and conversation.
- The more you can engage potential customers/clients, the more they will talk about you.
- The more they talk about you, the more your company’s name will spread.
- The more positive things people hear, the more they will be inclined to spend time with you.
- And the more time they spend with you, the more they will be inclined to buy from you.