Posts Tagged ‘Discussion’

Time Equals More Than Money

Tuesday, March 29th, 2011
MktStClock

Image by Clint120 via Flickr

One of the things I love about video is the way that it can engage an audience. Video consists of images, words, text, music, and motion pictures, all wrapped into one presentation. When executed just right, it captivates like no other medium. And motivating an audience to slow down, spend time with you, and listen to your message will help to create a network of enthusiastic customers, eager to support your brand.

In today’s social media climate, time is the greatest currency you can have. Think about it. Consumers have access to more information than they ever have before. So, companies need ways to encourage those consumers to stop and spend time with their products and services. Because customers want to do their research. They want to get to know a brand. They want to have conversations. They want a forum in which to discuss their needs. And video can create that level of engagement by generating discussion and conversation.

Consider this evolution:
  • The more you can engage potential customers/clients, the more they will talk about you.
  • The more they talk about you, the more your company’s name will spread.
  • The more positive things people hear, the more they will be inclined to spend time with you.
  • And the more time they spend with you, the more they will be inclined to buy from you.
It’s one thing to sell to a customer once or twice, but you want more than that. If you can capture a customer’s time, you will eventually create a following. And that group will become your greatest advocates. They will support you. They will bring others to you. They will sell your products and services for you. That’s what time can do. And video is a great way to get started.
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Recommended Podcasts – Part 2

Tuesday, September 14th, 2010

Podcasts are a great way to find specific content about a niche subject that interests you. I have several different podcast subscriptions and in an earlier post I shared some of them with you. I wanted to follow up on that original article with some additional recommendations:

  1. NEW MEDIA MINUTE – In this video podcast, host Daisy Whitney quickly discusses some of the latest news from the world of online video, online advertising, and online video distribution.
  2. THE MOTH PODCAST – The Moth is a great series that features entertaining storytellers sharing their own life experiences with a live audience. If you enjoy great stories, you will love The Moth.
  3. THE TOBOLOWSKY FILES – Another great storytelling podcast. In this series, character actor Stephen Tobolowsky talks about life, love and the entertainment industry through the lens of his experiences as a theatre, TV, and film actor.
  4. MOVIE B.S. – I’ve listened to several movie podcasts, and this is one of my favorites. Hosts Jeff Bayer and Eric D. Snider discuss some of the latest theatrical releases and give listeners the opportunity to get involved with their “Question of the Week” (or “QOTW” as they like to call it). The back-and-forth between Snider and Bayer is incredibly entertaining.
  5. PHOTOSHOP KILLER TIPS – This is a video podcast that gives viewers great little tips about the amazing features within Photoshop.

I encourage you to take the time to investigate each of these podcasts. I’m sure you will find them entertaining and informative. At some point in the future I will post Part 3 of my “Recommended Podcasts” series. Until then, leave your recommendations in the comment section. Enjoy.

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Public Parc: Determining Your Search Terms

Tuesday, May 4th, 2010

Our free e-newsletter is distributed every first Tuesday of the month. Included in each issue is the “Public Parc,” a forum for discussing different topics pertaining to sales, marketing, video, and social media. Subscribers to the newsletter and readers of the blog are encouraged to get involved in the discussion by posting their comments here. You can also post your thoughts on Twitter, using the hashtag #PublicParc. Here is this month’s Public Parc discussion:

If you were to do a Google search to find a video production company and/or a website design/development company, what search terms would you use?

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Public Parc: Time Spent Watching Video

Tuesday, April 6th, 2010

Our free e-newsletter is distributed every first Tuesday of the month. Included in each issue is the “Public Parc,” a forum for discussing different topics pertaining to sales, marketing, video, and social media. Subscribers to the newsletter and readers of the blog are encouraged to get involved in the discussion by posting their comments here. You can also post your thoughts on Twitter, using the hashtag #PublicParc. Here is this month’s Public Parc discussion:

In your estimation, how much time per day do you usually spend watching online video?

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You Need It, and It’s More Important Than Social Media

Monday, April 5th, 2010
Image representing iPhone 3G as depicted in Cr...
Image via CrunchBase

I hardly listen to the radio anymore. Since purchasing my iPhone about 18 months ago, I spend my time listening to podcasts centered on the specific topics that interest me. A friend and I tried our hands at podcasting several months ago, but the effort quickly fizzled because we really didn’t have much of a strategy before diving into the deep end. However, now that Parc Entertainment is transitioning into Red Fox Media, I am going to give podcasting another go. I am currently working on developing a format and a strategy, so that this venture won’t drift as aimlessly as the last one.

I’m curious to know how many of you currently host a podcast. Why did you start podcasting? What results have you seen from your efforts? What lessons have you learned? One of the shows I listen to is the Internet Marketing Podcast. A recent episode centered on podcasting and featured an interview with Cliff Ravenscraft, one of the web’s leading authorities on podcasting. He offered some great insights on why podcasting is important and how it can be used to build a brand.

What thrills me about the age in which we live is that there are so many resources now available to marketers that can help build an audience. Social media, online video, podcasting, blogging, e-newsletters – in essence these tools have leveled the playing field somewhat, allowing the smallest of businesses to be heard. But one of the main lessons to take away from my brief foray into podcasting thus far is this – regardless of the medium, a successful marketing campaign is based on a solid, pre-produced strategy. You need to know what your goals are going in. You need to know what it is you want to say. Otherwise, the greatest marketing tools will not be able to help you build your brand.

With that in mind, what are some of your favorite marketing tools? What tactics have proven most successful to your business?

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