If you are a video editor, whether amateur or professional, no doubt you have encountered projects containing a wide variety of video assets. Sometimes these assets can come to you on PC-formatted hard drives or Mac-formatted hard drives. It’s your job, as the editor, to pull all of this material together into a cohesive whole. If you work on a PC and find yourself having to work with files stored on a Mac-formatted hard drive, might I suggest MacDrive from Media Four. After purchasing and installing the software, you will be able to view files on your PC from any Mac disc and/or drive. You can also partition and format for the Mac directly on your PC. And if you run Windows on your Mac, this software allows you to access the Windows files from within the Mac OS. It certainly makes workflow much easier if you have to work between platforms on a consistent basis.
Posts Tagged ‘editor’
In the Birmingham film & video production market you can find several independent professionals working away at their craft, creating a wide variety of content – wedding videos, promotional videos, short films, etc. Often they work alone, or at smaller production houses, because of the affordability of production equipment and editing software. This means that one individual sometimes must take on several responsibilities – writer, producer, director, DP, and editor. Some people prefer working solo, but the production industry is all about creative collaboration. Improving the quality of your work is often the result of someone else critiquing you and challenging you to try new things. So, on your next video project, let me encourage you to bring someone else on board who has a stake in the final product. You might shoot while the other person edits. You might like to edit, so let your colleague shoot. The point is to create an atmosphere where different creative voices are allowed to voice their opinions. Here are some things to keep in mind:
It can be difficult to hear someone else critique our work. That’s why it’s so tempting to go it alone and do everything yourself. But that approach will ultimately hinder you from taking your craft to the next level.
There are wonderful benefits to owning a company, but growing the business takes an incredible amount of work, dedication, and patience. The farmer doesn’t see the results of his labor as soon as the seed is planted. In like manner, the young entrepreneur can’t expect immediate returns on his investments. Times will be good. Times will be bad. In the years that I have been running my business I have experienced quite the roller coaster ride. During slow periods, it’s important to make good use of your time and plant sees from which future successes will grow.
For a business owner, slow times can be frustrating, but staying busy and staying productive are the keys for staying successful. Invest in yourself and your business. Use your time wisely. The small seed planted today will grow into a strong plant, if properly cared for.
I talk with many prospective clients who express interest in producing a video for their business. When all the discussions are over it’s time to sit down, fill out my budget, and submit the proposal to my contact. The cost of a video production is affected by several factors and so the budgeting process must be thought out very carefully. Otherwise, it can be easy to overlook certain items.
I have created a spreadsheet that itemizes just about everything that one could possibly have on a shoot. Those items are divided into categories for easy reference (Creative Fees, Crew, Per Diems, Travel, Editing Fees, etc.) One column lists my estimated costs and another column lists my actual costs. That way, at the end of the shoot I can compare both columns to see how accurate my original estimate was.
The main thing to do when budgeting a video shoot is to prioritize. In part one of this two-part series, I want to cover what I believe are your top priorities when creating a budget. In part two, I will go over those items in the bid that can easily be overlooked. Here are my suggestions:
Estimate Your Time
Start with yourself. Think about the amount of time that you will spend on this video project. Obviously you want to include the amount of time in production , but you never want to neglect the time you invest in the pre-production and post-production stages. Pre-Production includes conceptualization and scripting, scheduling the shoot, meeting with the client, scouting, meeting with the talent, and meeting with your crew. You’ll spend more time in pre-production than you might think, so budget accordingly. Post-production not only includes the time to edit, but it also includes your time to record the voice-over, meet with the client to go over the edit and make necessary changes. I always like to pad my post-production budget to account for revisions the client might ask for.
Estimate For Your Crew
After you ensure that your time is reflected in the budget, you want to allocate monies for your crew. Surround yourself with quality people and the entire project will turn out much better. Think about how many people you will need and how many days you will need them.
Aside from actual shooting days, will you need the crew to come in early for a tech scout? If so, make sure they are paid for their time. And don’t forget your post-production crew.
Estimate Your Equipment
This is where you need to factor in the costs of any equipment rentals your shoot may require. Budgeting for a dolly or a camera jib will really increase the overall production quality of your video. In this category you also want to factor in the cost of your media:
Check back in on Monday, August 10 for part two on how to create a video production budget.
Color bars are a necessary reference tool for anyone in video production. They help technical directors, camera operators, and editors calibrate their equipment to ensure accurate color representation and consistency across cameras and monitors. Knowing how to use them is important. A few years ago, I found a great tutorial at Video University on how to adjust your video monitor using color bars. Be sure to bookmark the article for future reference.
Next, you will need to adjust the brightness and the contrast of the image by using the three narrow bars at the bottom right.
Notice the three narrow bars labeled 3.5, 7.5 and 11.5 on the bottom right. Adjust the brightness control until the middle (7.5 units) pluge bar is not quite visible. The lightest bar on the right (11.5 units) should be barely visible. If it’s not visible, turn the brightness up until it becomes visible.
Since 7.5 units is as dark as video gets, you should not see any difference between the left bar (3.5 units) and the middle bar (7.5 units). There should be no dividing line between these two bars. The only division you should see is between 11.5 and 7.5
The next step is to set the contrast control for a proper white level. To do so, turn the contrast all the way up. The white (100 unit) bar will bloom and flare. Now turn the contrast down until this white bar just begins to respond.
Adjust the hue of the monitor until the Yellow bar is a lemon yellow, with no shades of orange or green. Adjust the Magenta bar until you eliminate the red and the purple. If you aren’t confident in your ability to “eye-ball” these shades, consider the following:
Many professional monitors have a blue-only switch. If your monitor has one, switch it on. If your monitor does not have a blue-only switch, you can use a piece of blue lighting gel. Hold it to your eye like a viewing lens. If you see any of the red, green or yellow colors, double the blue gel over to increase the blue effect.
By using the blue-only switch or a piece of blue gel, you have removed the red and green elements of the picture. Only the blue remains. If the tint and color (also called “hue”) are correct, you should see alternating bars of equal intensity.
You should now have a properly adjusted video monitor. However, if flesh tones don’t look right, you may need to make further adjustments to the chroma and hue.