SEO firms and marketers agree that placing videos on your website will not only encourage visitors to stay longer and interact more with your website, but it will help boost your site’s SEO. And if you also upload those same videos to various video hosting sites (and optimize those videos by naming and tagging them appropriately), you can drastically increase your content’s search rankings. Consider this quote from SEO guru Bruce Clay, of Bruce Clay, Inc.
…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm. To us, that means if your website has engagement objects on it, video or mp3… it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.
*Source: Engagement Objects – Without Video, Your Website will NOT Rank in Google http://www.reelseo.com/engagement-objects-seo/#ixzz1WcQ54nuo
And this quote was taken from an article written in 2009, so consider the advancements Google made in their search algorithms over the past two years. Each day, those algorithms are more capable of crawling and indexing video content. Videos are now showing up more and more prominently in search results. In fact, videos may rank higher than your actual website. And you can take advantage of that by linking back to your website on every video you upload.
So, if you are interested in distilling information about yourself, your company, your team, your products, or your services, and you want to rank higher in Google search results, consider using video to increase your online visibility. You may want to start off with something simple, like a testimonial video from your clients/customers, or a stand-up, elevator-pitch-style video that introduces yourself to viewers. From there you can continue to build your video collection.
- Google Plus +1 Button Now Lets You Share Video Content With Your Circles (reelseo.com)
- Googles latest algorithms command new SEO techniques (greenmanconsulting.org)
- How Google Constantly Changes its Search Algorithms for the Better [Video] (hubspot.com)
- How to rank highly in YouTube searches (econsultancy.com)