Sprite Zero Launches Interactive Video
Thursday, August 18th, 2011Brands are really starting to embrace interactive video content, which gives viewers options of what they would like to see while the video plays. It’s an excellent way to boost consumer engagement, while increasing the amount of time a potential customer spends with one particular brand. Video producers and marketers are not only interested in video views, but also on completed video views. Recently, Coca-Cola Germany released this interactive video for Sprite Zero. It features a skateboarder launching himself off of a ramp and doing tricks while in mid-air. However, viewers have control over which tricks they want to see. By using keyboard keys 4 through 9, viewers can skip certain tricks, replay others, and create a customized sequence. It’s interesting to note that the producers chose to minimize branding, because, “[We] wanted the focus to be on the content and interactivity.” So, how can you incorporate this kind of video content into your marketing efforts to draw your potential customers into learning more about your products and services?
