Your online video is finally complete. Congratulations. Now you need to distribute it. YouTube is still the most well-known of the video hosting sites, but there are dozens more you should consider taking advantage of, if you want to create a large footprint for your brand. Of course, uploading one video to dozens of different sites is time consuming, which is why a service like TubeMogul is so appealing. With TubeMogul, you can upload your video once and the site will distribute that one video to several different video and social networking sites. TubeMogul also provides analytics for your videos so you can evaluate how each one is performing. Also remember to upload those same videos to your own website. Gaining a solid viewership on sites like YouTube and Vimeo is great, but the ultimate goal of any online video campaign is to drive traffic back to your site where you can encourage the visitor to purchase from your business, get involved with your non-profit, or hire your company.
I’ve been doing some self-evaluation recently in an effort to better define my company and our mission. If you haven’t been keeping up with the latest developments here, we will soon be Red Fox Media. I know, you have questions:
Has Parc Entertainment been bought out?
Will Clint be moving on to work for someone else?
Is this the end?
The answer to all of the above is, “no.” Our business is growing and so we are expanding our services. Therefore, we have decided to change our name, to more accurately reflect the company identity. Here’s a brief synopsis of who and what Red Fox Media is (this will appear on our new website – www.redfoxmediainc.com):
Red Fox Media, formerly Parc Entertainment, is a digital production company in Birmingham, Alabama. As today’s media becomes increasingly integrated and pervasive, clients need dynamic and visually stunning content. That’s where we come in. Through HD video production and website design, we create compelling multimedia solutions that engage, inspire, and entertain. As media and technology continue to evolve, we readily adapt. That’s why we’re relentless. It’s why we hold ourselves to a higher standard. And it’s why we work everyday to provide our clients with visual excellence.
As we work toward the launch of this new brand, I’ve been thinking about our core values. I’ve compiled them into a list. This list isn’t meant to be all-inclusive, but it will certainly give you an idea of what motivates us throughout every stage of every project:
We believe in challenging ourselves to create the best content for our clients.
We believe in having a passion for what we do.
We believe in creating content that stands apart from the others
We believe in high-production standards
We believe in constant improvement.
We believe in adapting to meet the needs of our clients and the marketplace.
We believe in greatness, not mediocrity
We believe in treating everyone with respect
We believe in prompt, courteous communication with all clients.
Experts agree – online video will continue its growth over the next several years as consumption of video content continues to increase. In this video from Beet.TV, Jeff Cole, director of USC’s Center for the Digital Future, predicts that people will soon be spending up to 50 hours per week watching video. This rise (up from only 16 hours in 1975), will be due to the popularity of mobile video. This presents an incredible opportunity for advertisers and marketers, who will be able to use video to reach their audience while consumers are outside the home. This is TV without borders.
The question, however, is on the content itself. Where do you see the trend heading? Do you foresee an audience willing to watch 30 or 60-minute shows on their mobile devices, like Cole predicts? Or, do you you predict that the trend will continue to favor shorter, easily consumable 2-3 minute clips?
In regards to advertisers and marketers, what direction do you see video taking? Will production quality give way to production quantity? In other words, is it more important for advertisers to churn out as much video content as quickly as possible? Or, should they take their time with crafting and creating a well-polished, well-produced marketing video that has a longer shelf life?
Parc Entertainment is now in a new location in the heart of Five Points South. Our new address is 1312 20th Street South, Birmingham, AL 35205. We occupy the second floor of an old white Victorian house that backs up to Cobb Lane. Email addresses, phone and fax numbers remain the same. More exciting developments are in store for our company as we work on expanding our resources to help our clients execute their marketing strategies. Send us an email or give us a call if you are interested in video production, web design/development, or graphic design & identity.
Okay, I’ll admit it. This post will be a hard sell for the benefits of video. But you have to admit that video can grab an audience’s attention. It can raise awareness. It can move people to action. In short, video can get things done.
Look no further than musician Dave Carroll. In 2008, he and his band were on a flight from Halifax to Omaha by way of Chicago. While waiting on the tarmac, the band noticed the United Airlines ground crew throwing their instruments around. Carroll later discovered that United’s blatant disregard for other people’s property had resulted in $1200 worth of damage to his guitar.
After about a year of jumping through corporate hoops, Carroll could not get United to pay for the damages. So, being the creative person that he is, Carroll wrote a song about the experience, created a music video, and on July 6 posted it on YouTube. As of this writing the video has over 4 million views and Carroll is now officially on the map. His story has been picked up by a number of news outlets, including Fox News and BusinessWeek magazine. As a result of the video, United gave $3,000 to charity at Carroll’s request.
This is but one example of how video can be utilized to help you get noticed. Below is Carroll’s video United Breaks Guitars.