The above scene is from Jaws and it takes place right at the moment that Chief Brody gets his first look at the great white shark. It’s then that he realizes that he and his team underestimated just what they are up against. The same problem can occur in any video production. It’s easy to underestimate the scope of your project. What seemed like a simple, straightforward shoot and edit can quickly balloon into something entirely unexpected. The last thing that you, as a video producer, want to do is to go back to your client and say, “We’re going to need a bigger budget.” That’s not a fun conversation. Here’s what needs to happen to ensure that neither you nor your client underestimate the scope of the video project.

1. Everyone (both client and video producer) need to be upfront and honest at the beginning. You as a video producer should never over promise. Be clear on what your capabilities are. And you, the client, should never try to downplay what’s involved in producing the video. If you are working from a script and are not as prepared as you need to be, then you need to tell the video producer, “I’m going to need several takes to get this right.”
2. All decision-makers need to be involved from the very beginning. If the “higher-ups” wait to watch the video after everything has been shot, you may be forced to re-shoot portions of the video if they don’t like what they see. Re-shoots are costly. You as the client can avoid them by making sure that anyone who has to put his/her stamp of approval on the video is present for all important decisions.
3. When it comes to budgeting for post-production, the “less is more” mentality doesn’t work. More is more. In other words, you will always need more money for post-production than you think you do. Many clients (and video producers) underestimate just how much time will be spent editing the video. You may accurately gauge the hours you will spend assembling the edit, but you may neglect to consider time needed for encoding, making approval copies, delivering approval copies, approval meetings, phone calls with the client, making changes to the edit, re-working sections of the script, additional color correction, audio mixing, more encoding, more approval copies, etc. The list can go on and on, so you need to be prepared. Always budget more for post-production.

Video producers and clients need to work together so both parties clearly understand what’s involved in the production of any video. These tips are intended to help you avoid potentially awkward meetings wherein you have to ask for more money, because you simply underestimated what you were up against.

If you happen to be graphic designer, a fan of fonts, or just a fan of movies, you will appreciate the following video. It’s amazing how pervasive one font can actually be and how overused it can become. There’s a lesson for the kids out there. Be willing to do something different to help you or your client stand out.

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• Font Squabble: Why So Hot Over Comic Sans (cehwiedel.com)

If you watch a lot of movies, you will soon pick up on certain devices that are used over and over again, like a car that won’t start when the killer is closing in on the main character. One of the cliches that I’ve noticed is often used during a dramatic scene between two characters. Usually, the characters are at odds with each other and the scene is tense, filled with a lot of dialogue. Inevitably, Character #1 will end the conversation and then dramatically walk away from the confrontation. However, just before he/she leaves the room, Character #2 will stop Character #1′s exit with one last word. You might see this play out in an FBI office when the young, brash agent starts to walk away from his supervisor. Just before getting to the door the supervisor will say, “Agent Pearson.” At which point, the young agent will turn around. The two lock eyes for a moment and the supervisor adds, “Be careful out there.”

What other movie/TV cliches have you noticed?

Guest Review By Troy Wagner

Sometimes movies completely surprise you. They leave an impact that you never saw coming. Perhaps it’s because you go in with lowered expectations, believing that what’s to be on the screen will be nothing more than a formulaic summer movie with some explosions and, get this, aliens. While District 9 has both of those things, there’s no way you will be calling it formulaic, and is likely to be one of the best movies you see all year.

Okay so, movies about aliens. That should seem pretty familiar to most people up to this point. We’ve seen them terrorize countless space crews, attack arctic research labs, and outright invade on plenty of occasions, be it on patriotic national holidays or not. The main problem with these, however, is the fact that they’re not all that rooted in reality. What would realistically happen if aliens were to come to Earth? District 9 has a pretty good guess.

The aliens, later known as the “prawns”, have arrived. Their enormous mothership comes to a stop over Johannesburg, South Africa. Once the millions (yeah, MILLIONS) of prawns are taken off the ship, they are placed in holding areas sectioned off by the government, the eponymous district 9. Time passes and these areas soon become slums, occupied by the prawns, who have now become dirty, diseased foragers. The government decides to rellocate them to a more isolated area to appease the paranoid public. A beaurocratic pencil-pusher named Wikus van der Merwe (Sharlto Copely) is appointed to lead the massive undertaking.

In all honesty, that’s all you should know when going into the theater to see District 9. It is made all the more fantastic the less you know beforehand. This could be said for any given movie, but it really needs to be emphasised in this case. It’s inspiring to see how the filmmakers turn such a simple premise into something pretty remarkable.

Essentially every aspect of District 9 is masterfully executed. It’s director Neill Blomkamp’s first feature, yet it easily excells above other, more well-established films of the genre. However, while nearly all of it deserves praise, lead actor Sharlto Copely is the centerpiece that holds everything together and makes it work so well. He’s the lead amongst very few flesh-and-blood counterparts, and plenty of CGI prawns (not to mention the fact that many of his scenes are improvised AND District 9 is Copely’s acting debut). Wikus is a very complex character to watch on screen. He goes from being despised, to tolerated, to loved, and back again multiple times. It’s just staggering to realize that Sharlto Copely had never truly acted for the camera before until District 9. His performance is incredibly powerful at points. It really just blows you away.

District 9 is right on the verge of being revolutionary. But it’s not flat out perfect. Jumps from the documentary style to being behind the fouth wall can be jarring, and the CGI is dodgy in rare instances. But those are relatively small blemishes on an otherwise amazing film. As long as you’re not squeamish about intense violence, of which there is only a handful, District 9 is a fresh and exciting film that absolutely deserves to be seen.

9 1/2 out of 10

In 2003 director Lexi Alexander teamed up with Hunter Films to produce Johnny Flynton, a short-film that went on to receive an Oscar nomination. Now, Alexander returns to Alabama to shoot Lifted, a feature that centers on a young boy striving to make life better for himself and his family through his passion for R&B music. This production will be taking advantage of the filmmaker tax-incentive legislation that was recently passed by representatives in Montgomery. Hopefully, Lifted will mark a new surge in film production across the state.

The film starts shooting today and will run for the next three weeks. I will be on set for at least four days shooting behind-the-scenes footage that will ultimately be used in the film’s marketing efforts. Our goal is to capture the southern flavor of the locale and highlight the capable and talented Alabama crew that will be working tirelessly to see this film through to completion. Not only do we hope to promote the film as a whole, but we want to promote Alabama as a great place for filmmakers.