ByteSize, Inc. is an IT company in Birmingham, AL. They specialize in a variety of services, including full turnkey IT solutions, server and network support, data backup, disaster recovery, and more. They approached us because they were interested in upgrading the look of their website. However, they wanted the ability to write, insert, and edit their own copy. When we started the project, we were faced with a short deadline. ByteSize was interested in having their new site go live as quickly as possible, but it wasn’t a priority to have all of the copy in place before the launch. So, we designed and developed a template for the entire website, which provided a framework for future content. We went live with the home page and a few basic pages and from there ByteSize inserted their own content using the custom CMS tool we provided.
Posts Tagged ‘online’
When I think about the amount of information out there on the web about blogging and about social media in general, it’s staggering. Just like Starbucks, it seems that self-professed social media experts are popping up on every corner. They churn out content on a regular basis, advising readers about the benefits of social media marketing. Most of the information I’ve read and/or heard about social media center on a few benefits it can have for your brand:
I’ve been blogging since 2005 and I can attest to its benefits. But there’s another important reason for blogging that I wanted to add to the above list. Yes, maintaining a regular blog for your company is a useful resource for your target audience, but it can be an enormous resource for you as well. Imagine you have been asked to keynote an important seminar pertaining to your field. If you have been maintaining a regular blog for a few years, you will have an enormous amount of content from which you can create your presentation. You don’t have to write it entirely from scratch. You don’t have to remember the details of a particular case study from three years ago. You don’t have to remember that piece of advise you shared with an employee or a client. It’s all right there in your blog. All you have to do is type in a search request and start pulling the articles.
A blog is a giant virtual file cabinet of ideas that can be re-purposed again and again. And you don’t even have to post a blog article every single day. To date, I have written 594 blog articles on a variety of topics pertaining to video and video production. I’ve been blogging for almost six years, which means I have posted roughly 99 articles each year; that equals to approximately eight articles per month, or two articles per week. It’s incredibly easy to do, and the benefits are far-reaching.
I will let you in on a little secret. No one can guarantee that an online video will go viral. And, while we’re on the subject, what constitutes “viral” anyway? Is it the amount of views? The amount of “likes?” If it’s based on the amount of views, how many must a video reach before it’s considered viral? There’s no doubt that businesses want their videos to go viral. They want millions of eyeballs tuned in to their content. But if those videos fail to convert customers, how successful has the video marketing campaign been? I think that the success of online video for marketers should be measured more in conversion versus views. More views will provide more opportunities for conversion, but if your goal is strictly to see how many views you can earn, then I believe you are focused on the wrong thing. When starting any video campaign, you should focus your efforts on content.
Content is still king. As a marketer, if you don’t have something valuable to say to your audience, then it doesn’t matter how funny, exciting, or awesome your video is. It will be difficult to find an audience willing to watch. Your videos should have a clear, concise message that’s delivered to your audience in a way that will capture and hold a viewer’s interest. Video is part art and part storytelling. Don’t be so concerned with pushing your product/service into the forefront. Rather, share a story, an experience, an event with a targeted audience. That’s where you will find the type of material that will entertain, engage, and convert.
This is a reminder that our free seminar is coming up this Monday (March 21, 2011) from 11:30am-1:00pm at the Hyatt Place Hotel on Highway 150 in Hoover (2980 John Hawkins Parkway | Hoover, AL 35244 | (205) 988-8444). The topic is “Impact: Build Brand Awareness and Customer Response With Video.”
People who attend the seminar will…
Seating is limited to the first 30 people who register. Call (205) 988-5672 or email firstname.lastname@example.org to reserve your seat. Lunch will be provided.
Over the last couple of years I have subscribed to a variety of different podcasts that appeal to my specific interests. I’m always on the lookout for interesting podcasts, so I thought I would list some of my favorites. Hopefully you will find some of these interesting, entertaining, and useful.