Posts Tagged ‘online’

Red Fox Media Launches Website For ByteSize, Inc.

Tuesday, October 25th, 2011

ByteSize, Inc. is an IT company in Birmingham, AL. They specialize in a variety of services, including full turnkey IT solutions, server and network support, data backup, disaster recovery, and more. They approached us because they were interested in upgrading the look of their website. However, they wanted the ability to write, insert, and edit their own copy. When we started the project, we were faced with a short deadline. ByteSize was interested in having their new site go live as quickly as possible, but it wasn’t a priority to have all of the copy in place before the launch. So, we designed and developed a template for the entire website, which provided a framework for future content. We went live with the home page and a few basic pages and from there ByteSize inserted their own content using the custom CMS tool we provided.

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How Blogging Regularly Can Help You

Thursday, April 14th, 2011

Blogging ReadinessWhen I think about the amount of information out there on the web about blogging and about social media in general, it’s staggering. Just like Starbucks, it seems that self-professed social media experts are popping up on every corner. They churn out content on a regular basis, advising readers about the benefits of social media marketing. Most of the information I’ve read and/or heard about social media center on a few benefits it can have for your brand:

  • Social media marketing helps establish you as an expert in your field.
  • Social media marketing improves your website SEO.
  • Social media marketing increases your visibility.
  • Social media marketing will engage your potential customer by opening up a two-way street of conversation.
  • Social media marketing is a great way to network and build up your connections.
  • Social media marketing will lead to an increase in customers.
  • I’ve been blogging since 2005 and I can attest to its benefits. But there’s another important reason for blogging that I wanted to add to the above list. Yes, maintaining a regular blog for your company is a useful resource for your target audience, but it can be an enormous resource for you as well. Imagine you have been asked to keynote an important seminar pertaining to your field. If you have been maintaining a regular blog for a few years, you will have an enormous amount of content from which you can create your presentation. You don’t have to write it entirely from scratch. You don’t have to remember the details of a particular case study from three years ago. You don’t have to remember that piece of advise you shared with an employee or a client. It’s all right there in your blog. All you have to do is type in a search request and start pulling the articles.

    A blog is a giant virtual file cabinet of ideas that can be re-purposed again and again. And you don’t even have to post a blog article every single day. To date, I have written 594 blog articles on a variety of topics pertaining to video and video production. I’ve been blogging for almost six years, which means I have posted roughly 99 articles each year; that equals to approximately eight articles per month, or two articles per week. It’s incredibly easy to do, and the benefits are far-reaching.

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    Make a Viral Video For Me

    Monday, April 4th, 2011

    video smartphonesI will let you in on a little secret. No one can guarantee that an online video will go viral. And, while we’re on the subject, what constitutes “viral” anyway? Is it the amount of views? The amount of “likes?” If it’s based on the amount of views, how many must a video reach before it’s considered viral? There’s no doubt that businesses want their videos to go viral. They want millions of eyeballs tuned in to their content. But if those videos fail to convert customers, how successful has the video marketing campaign been? I think that the success of online video for marketers should be measured more in conversion versus views. More views will provide more opportunities for conversion, but if your goal is strictly to see how many views you can earn, then I believe you are focused on the wrong thing. When starting any video campaign, you should focus your efforts on content.

    Content is still king. As a marketer, if you don’t have something valuable to say to your audience, then it doesn’t matter how funny, exciting, or awesome your video is. It will be difficult to find an audience willing to watch. Your videos should have a clear, concise message that’s delivered to your audience in a way that will capture and hold a viewer’s interest. Video is part art and part storytelling. Don’t be so concerned with pushing your product/service into the forefront. Rather, share a story, an experience, an event with a targeted audience. That’s where you will find the type of material that will entertain, engage, and convert.

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    Free Video Marketing Seminar

    Thursday, March 17th, 2011
    This is a reminder that our free seminar is coming up this Monday (March 21, 2011) from 11:30am-1:00pm at the Hyatt Place Hotel on Highway 150 in Hoover (2980 John Hawkins Parkway |  Hoover, AL 35244 |  (205) 988-8444). The topic is “Impact: Build Brand Awareness and Customer Response With Video.”
    People who attend the seminar will…
    • see examples of successful online video and commercial campaigns from the past few years.
    • learn about the staggering growth of online video, and the impact it can have on company brands.
    • gain insights into viral triggers that are a part of any successful video campaign.
    • learn simple SEO strategies that help increase viewership for their online videos.
    • learn how to work with a video production company to create professional video campaigns.
    • have an opportunity to win one door prize at the conclusion of the event.

    Seating is limited to the first 30 people who register. Call (205) 988-5672 or email to reserve your seat. Lunch will be provided.

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    Recommended Podcasts

    Tuesday, August 17th, 2010

    Over the last couple of years I have subscribed to a variety of different podcasts that appeal to my specific interests. I’m always on the lookout for interesting podcasts, so I thought I would list some of my favorites. Hopefully you will find some of these interesting, entertaining, and useful.

    1. THE ACCIDENTAL CREATIVE – This podcast speaks directly to those who work in the creative industry (writers, graphic designers, artists, photographers, video professionals, art directors, etc.) Each episode is designed to help the creative professional avoid burnout by providing tips on how to stay motivated and have a successful career.
    2. DISHY MIX – On this podcast, host Susan Bratton interviews the top names in the New Media and Digital workspace, discussing things related to marketing, advertising, media, social media, video, and the Internet.
    3. FREELANCE RADIO – Although Freelance Radio is no longer producing new episodes, there is an archive of about 50 episodes that provide useful information for anyone operating a freelance business. In each episode, a regular panel of four freelancers discuss one central topic. Issues range from client relations, to bookkeeping, to generating new business, to ethical dilemmas, and budgeting.
    4. THE/FILMCAST – I’ve listened to several movie podcasts, but this one has to be my favorite. Each week, David Chen, Devindra Hardewar, and Adam Quigley discuss the movies and TV shows they’ve been watching, go over the latest film news, and conclude with one in-depth movie review. The occasional guest panelist includes other film critics, actors, and film directors.
    5. INSPIRING WORDS OF ENCOURAGEMENT WITH ZIG ZIGLAR – Each episode of the Zig Ziglar podcast features brief insights from Ziglar regarding sales, careers, life, family, relationships, and goals. The show provides great motivation for anyone, regardless of the profession. Plus, every episode is short – no more than 10 minutes, which means they can be digested easily.
    6. INTERNET MARKETING – Produced in the UK, Internet Marketing is one of the most popular podcasts of its kind. Episodes feature insights to help listeners gain increased visibility for their business through a wide array of online tools.
    7. THE DUCT TAPE MARKETING PODCAST – This podcast is for anyone looking for practical advice on how to market a business or service. In each episode, host John Jantsch interviews a marketing expert that provides useful information for online and offline marketing.
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