Posts Tagged ‘podcast’

Sharing Stories With Video

Thursday, July 21st, 2011

I was listening to a recent episode of the Duct Tape Marketing podcast, featuring Dave Kerpen, CEO of Likeable Media. In this particular discussion, Kerpen made some excellent points about the value of storytelling in a brand’s marketing strategy. I’ve written articles on this blog before, centered on the aspect of storytelling and the power it has over an audience, but I wanted to recap some of Kerpen’s points. The whole of Kerpen’s discussion with host John Jantsch centered on how brands can utilize marketing tools, strategies, etc. to achieve the ultimate goal of “likeability.”

  • The best way to use social media tools to strengthen relationships is to share stories. Open up and tell people who you are. Be personal.
  • Stories personalize a brand better than any marketing tactic.
  • Imagine the social media landscape was a cocktail party. How would you capture the attention of those at the party? You wouldn’t show up with a slick marketing campaign and broadcast it out to everyone you meet. Rather, you would tell interesting stories to engage. You want the other guests to like what you have to say.
  • Every business has a story to tell; stories about how the company was founded, obstacles that certain employees have overcome, successes and failures, etc.
  • These stories can be shared with pictures, with web video, with blog posts and tweets.
  • Stories are what people want to talk about.

One last point that was made that I thought was worth repeating is, “It’s hard NOT to like someone, once you know their story.”

I’ve always been a strong advocate for storytelling, because in every video we at Red Fox Media produce, the goal is to share some kind of story with the audience. It’s natural to want to use video to convey basic facts about a company, product, or service. But it’s more challenging to weave those facts into a story that will engage and entertain. Consider this testimonial video we produced for an oral surgery clinic, or this promotional video for the Hoover City Schools. In each video, the necessary marketing facts were conveyed, but that information was presented using stories as a foundation. We will always welcome the opportunity to tell your story.

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Recommended Podcasts – Part 2

Tuesday, September 14th, 2010

Podcasts are a great way to find specific content about a niche subject that interests you. I have several different podcast subscriptions and in an earlier post I shared some of them with you. I wanted to follow up on that original article with some additional recommendations:

  1. NEW MEDIA MINUTE – In this video podcast, host Daisy Whitney quickly discusses some of the latest news from the world of online video, online advertising, and online video distribution.
  2. THE MOTH PODCAST – The Moth is a great series that features entertaining storytellers sharing their own life experiences with a live audience. If you enjoy great stories, you will love The Moth.
  3. THE TOBOLOWSKY FILES – Another great storytelling podcast. In this series, character actor Stephen Tobolowsky talks about life, love and the entertainment industry through the lens of his experiences as a theatre, TV, and film actor.
  4. MOVIE B.S. – I’ve listened to several movie podcasts, and this is one of my favorites. Hosts Jeff Bayer and Eric D. Snider discuss some of the latest theatrical releases and give listeners the opportunity to get involved with their “Question of the Week” (or “QOTW” as they like to call it). The back-and-forth between Snider and Bayer is incredibly entertaining.
  5. PHOTOSHOP KILLER TIPS – This is a video podcast that gives viewers great little tips about the amazing features within Photoshop.

I encourage you to take the time to investigate each of these podcasts. I’m sure you will find them entertaining and informative. At some point in the future I will post Part 3 of my “Recommended Podcasts” series. Until then, leave your recommendations in the comment section. Enjoy.

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You Need It, and It’s More Important Than Social Media

Monday, April 5th, 2010
Image representing iPhone 3G as depicted in Cr...
Image via CrunchBase

I hardly listen to the radio anymore. Since purchasing my iPhone about 18 months ago, I spend my time listening to podcasts centered on the specific topics that interest me. A friend and I tried our hands at podcasting several months ago, but the effort quickly fizzled because we really didn’t have much of a strategy before diving into the deep end. However, now that Parc Entertainment is transitioning into Red Fox Media, I am going to give podcasting another go. I am currently working on developing a format and a strategy, so that this venture won’t drift as aimlessly as the last one.

I’m curious to know how many of you currently host a podcast. Why did you start podcasting? What results have you seen from your efforts? What lessons have you learned? One of the shows I listen to is the Internet Marketing Podcast. A recent episode centered on podcasting and featured an interview with Cliff Ravenscraft, one of the web’s leading authorities on podcasting. He offered some great insights on why podcasting is important and how it can be used to build a brand.

What thrills me about the age in which we live is that there are so many resources now available to marketers that can help build an audience. Social media, online video, podcasting, blogging, e-newsletters – in essence these tools have leveled the playing field somewhat, allowing the smallest of businesses to be heard. But one of the main lessons to take away from my brief foray into podcasting thus far is this – regardless of the medium, a successful marketing campaign is based on a solid, pre-produced strategy. You need to know what your goals are going in. You need to know what it is you want to say. Otherwise, the greatest marketing tools will not be able to help you build your brand.

With that in mind, what are some of your favorite marketing tools? What tactics have proven most successful to your business?

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It’s Okay to Make a Bad Video

Thursday, March 25th, 2010
The icon used by Apple to represent Podcasting.
Image via Wikipedia

DishyMix is a podcast in which host Susan Bratton interviews well-known media, internet, and marketing executives. The goal is to provide listeners with insights on how to better market themselves and their brands by taking advantage of the philosophies and tools provided by Susan and her guests.

I was listening to episode 137 recently (follow the link to listen or to read the full transcript) and heard a comment that caught my attention. In the episode, Susan interviews Jim Kukral, a speaker, author, consultant, coach on all things business and marketing. He was on the show to promote his book, Attention, This Book Will Make You Money. Read the following segment of the transcript where Jim talks about the topic of motivation (emphasis added):

Jim Kukral: Motivation; well, you know, I’m kind of a different perspective guy. I know that there’s a lot of people who will tell you to go out and do step by step by step stuff, and I’m a big believer in you just have to go out and try and really fail. You really got to go out and fail. And it’s more important than ever in the internet business, is going out and failing as many times as you possibly can.

Susan Bratton: Yeah, fail and optimize, right?

Jim Kukral: Yeah. I mean there’s so much forgiveness out there right now, you know, in the internet marketing space. YouTube, I’ll give you YouTube for example. I mean YouTube has transformed the way that we are okay with videos now. Before YouTube came along everyone had, you thought you had to have this really nice pre-produced, you know, post production video that was very beautiful. Now it’s kind of like, you look at videos like that you’re kind of like “Ugh.”

Susan Bratton: It’s inauthentic now.

Jim Kukral: It is. And, you know, so it’s okay to make poor quality video now. It’s okay to go out and build a website or a blog or do something that’s not completely perfect, and this economy and everything that we’re, the technology that’s coming out is allowing people to be able to go out there and put stuff out there. So if you want to get motivated you got to go out there and actually just really try it.

In its full context, Jim is advocating that entrepreneurs, inventors, small business owners, etc. not be afraid to step out and take risks; that it’s important to try, even if it doesn’t come out quite right; even if it isn’t perfect. He then goes on to say that it’s acceptable to create a poor quality video in today’s market, because it translates into “authenticity.”

So, I’m going to leave this one open for discussion. I would love to hear your thoughts. Here are some things to consider:

  • Do you agree or disagree with Jim’s assessment?
  • Do you feel that it’s okay for a business to create a poor quality marketing video?
  • When you see a brand with a poor quality video, what is your immediate reaction?
  • Should companies start creating lesser quality videos because it makes them look more authentic?
  • What does this mean long-term for video producers?
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