The Wininger Law Firm specializes in personal injury cases and is located in Birmingham, Alabama. For their recent website design project, they were interested in producing a series of brief videos that could be used to introduce potential clients to the firm and to the attorneys. They hired Morris Web Marketing to handle the website design. Morris Web Marketing turned to us to handle production and post-production of each video.
The concept for each video was basic: interview the partners and give them the opportunity to discuss the firm and its philosophy. Then, shoot b-roll throughout the office and use the acquired footage to create three brief videos for use on the web. We spent one half-day on location shooting each interview and capturing b-roll.
The first video centered on the firm as a whole – the history, overall mission, and what makes them unique. The second video deals more with the specifics of how they approach each case, and the third video provides the viewer with advice on what to do if they find themselves injured in a serious accident.
The video below is the Wininger Law Firm overview video.
Brownell Travel, located in Birmingham, Alabama, is one of the nation’s oldest travel agencies. To celebrate their 125th anniversary, Brownell Travel hosted a large gala event on January 7, 2012. Part of the evening’s festivities included the screening of an historical video, chronicling the agency’s evolution through the years. To produce the video, Brownell Travel turned to us. We took the agency’s archived materials and wove them together in a continuous layered composite of images and motion pictures.
ByteSize, Inc. is an IT company in Birmingham, AL. They specialize in a variety of services, including full turnkey IT solutions, server and network support, data backup, disaster recovery, and more. They approached us because they were interested in upgrading the look of their website. However, they wanted the ability to write, insert, and edit their own copy. When we started the project, we were faced with a short deadline. ByteSize was interested in having their new site go live as quickly as possible, but it wasn’t a priority to have all of the copy in place before the launch. So, we designed and developed a template for the entire website, which provided a framework for future content. We went live with the home page and a few basic pages and from there ByteSize inserted their own content using the custom CMS tool we provided.
We recently worked with Hall Marketing to produce a promotional video for the Pelham Library as a part of the library’s re-branding campaign. Conceptually, the video had to fit with the library’s new tagline, “Taking You Where You Want To Go” and their new logo, which features a compass as the central icon of the design. We developed the concept and the visual of the style of the video and were responsible for all production and post-production services.
Although we specialize in video production and website design, every so often we have the opportunity to branch out into other media as well. Take, for example, this case study from last year:
Southeast Urgent Care is a small, family medical clinic in Fultondale, AL. They approached us to see if we could work with them to write and produce a thirty-second radio commercial to advertise their grand opening on July 12, 2010. We had less than two weeks to conceptualize, write, produce, and deliver two radio spots to meet their deadline. Southeast Urgent Care prides itself on respecting the time of each patient, so we wrote a script focused on the idea that Dr. Paul Roberts doesn’t want the patient in his waiting room. He wants each patient back in the exam room as quickly as possible. A professional talent introduces the spot, followed by Dr. Roberts who provides information about the grand opening.