A couple of weeks ago I posted a case study on the new CommuteSmart TV commercials we produced last month. I embedded one of the commercials in that particular post. The entire project consisted of three commercials – two thirty-second spots and one ten-second spot. Here is the other thirty-second commercial that focuses on carpooling.
Posts Tagged ‘PSA’
Last year we worked with CommuteSmart to produce two TV commercials for their “I’m Ready” campaign. CommuteSmart is an initiative of the Regional Planning Commission of Greater Birmingham and seeks to alleviate traffic congestion and improve air quality by offering incentives to walk, bike, or take mass transit to work. Back in December, CommuteSmart hired us to produce three new public service announcements. This time, the client wanted to take a different approach. They wanted each commercial to consist solely of graphics and titles to go along with a new marketing campaign. We storyboarded and produced each commercial based on the scripts written by CommuteSmart. Here is the :30 spot for vanpooling.