Posts Tagged ‘rough cut’

Videos Not Set In Stone Until You Say So

Thursday, March 1st, 2012

Marketing videos, training videos, TV commercials, etc. are different from products that one might buy from a retail, wholesale, or dealer location. When you purchase a product off the shelf, for the most part you are buying something that is immediately ready for your use. There might be some assembly required on your part, or it may need batteries, or charging/fueling. And if that product is not to your satisfaction, or if it does not work properly, you will have to return it for an exchange or refund. You can’t ask the clerk behind the counter to send the product back to the factory to make modifications and design changes to meet with your particular tastes.

The process of producing a video is more fluid and flexible. If you find yourself working with a video production company for the first time, this is an important distinction to make. You shouldn’t worry if the initial edit of your video isn’t quite what you wanted, because that particular cut is NOT the final version. Changes can always be made.

We, like many other video production companies, will always submit a rough cut to our clients to see if our approach to the project matches the client’s vision. So, don’t hesitate to tell the video production team what you like or don’t like about the edit. Give them your feedback. Ask questions. If there are certain things you would like to change, mention that to them and (most of the time), those changes can be made.

Video production is a collaborative process. Our job is to ensure that our clients are happy with the videos we produce for them. Nothing is set in stone until the client approves what he/she sees on screen. Post-production is a flexible, fluid, ongoing process, so don’t panic if you see something that isn’t quite right. Sit down with the producer and/or director and open up the lines of communication so everyone remains on the same page.

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In Post-Production

Monday, December 13th, 2010

Working this afternoon on a rough cut for our latest video project.
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I Hate It

Friday, October 9th, 2009

We all take pride in the work we do, but our self-confidence can be shaken in a heartbeat when someone responds negatively to a project that we’ve devoted so much time and attention to. The creative world is a subjective one. Someone might look at a video and deem it a masterpiece. Someone else might look at the same video and ridicule it. Criticism hurts, but its affect on our future work can be either positive or negative, depending on how we respond.

  • Some clients will always be deconstructive. There might be some clients out there who will never be happy, regardless of what you present to them. If you find that a client is constantly tearing your work apart, without offering any suggestions for improvement, it might be time to end the relationship. Perhaps there is a personality conflict. Perhaps your style doesn’t mesh with their vision. Whatever the reason, it might be time to refer them to someone else.
  • Criticism can help you improve. Some clients genuinely want to offer up their opinions to help you create the best work possible. Early in my career I had a client that took a chance on me. He saw my potential and hired me. I was excited to work on the project, but when I submitted a rough cut, I received a call from my client who said he hated it. I instantly felt sick to my stomach. The following weeks were difficult for me as I tried re-cut after re-cut. He responded to each version with a long list of changes. Although the project was frustrating and stressful, I can confidently say that the client helped me improve the quality of my work. Today, my clients are incredibly pleased with the videos I deliver.

Receiving criticism is never fun, regardless of the spirit in which it is given. But we need to use criticism in a positive way. Let it motivate you to view your own work from a different perspective. Let it encourage you to try new things. Let it challenge you to better yourself.

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