Brownell Travel, located in Birmingham, Alabama, is one of the nation’s oldest travel agencies. To celebrate their 125th anniversary, Brownell Travel hosted a large gala event on January 7, 2012. Part of the evening’s festivities included the screening of an historical video, chronicling the agency’s evolution through the years. To produce the video, Brownell Travel turned to us. We took the agency’s archived materials and wove them together in a continuous layered composite of images and motion pictures.
Power 2 Transform is a consulting company that works with healthcare clients to improve leadership, communication, and operational efficiency. Their staff of consultants and trainers come on-site and work with hospital administrators to facilitate discussions, implement plans, and initiate programs that reduce costs and improve patient care.
Power 2 Transform was interested in expanding their services to other hospitals and so they decided to ramp up their marketing efforts. Part of that plan was to create a simple testimonial video. Power 2 Transform hired us to provide all production and post-production services. We created one testimonial video, consisting of five different interviews. Once that initial video was complete, we took each of the interviews and edited them into five separate stand-alone pieces that could be used to explain certain services in greater detail.
This is the single testimonial video with all five interview subjects.
Hall Marketing hired us to provide production and post-production services on a video project for the Pelham Senior Center. The video was part of an overall re-branding campaign that included a new logo, new tagline, and new website. The client wanted the video to reflect the new tagline, “It’s a Brand New Day, Everyday” while highlighting the variety of programs, classes, activities, etc. that are offered. We developed a concept for the video that centered on the idea of contrast. The viewer is introduced to an elderly gentleman, writing a letter to his daughter. During the video, the viewer quickly learns that the elderly gentleman (as he describes things to his daughter in the letter) downplays how much fun he’s having. Hall Marketing wrote the script based on our concept. The Pelham Senior Center currently uses the video on their website.
Hall Marketing recently hired us to produce two videos for one of their clients: 1) a 5-minute overview to be used on the company’s website and at sales presentations, along with 2) a 1-minute video to be exhibited at various trade shows. The client, Burdette Dental Lab, is located in Birmingham, AL, and they fabricate a variety of prosthetics for the dental industry (crowns, bridges, dentures, implants, etc.).
These videos were a part of a re-branding campaign coordinated by Hall Marketing. We spent a half-day on location shooting b-roll of the lab and capturing stand-ups with various company representatives. The shorter trade show video is below. Click here to see the complete company overview video. And, if you are interested in knowing more about trade show videos and why they need to be different from other kinds of video content, be sure to read this article.
Although we specialize in video production and website design, every so often we have the opportunity to branch out into other media as well. Take, for example, this case study from last year:
Southeast Urgent Care is a small, family medical clinic in Fultondale, AL. They approached us to see if we could work with them to write and produce a thirty-second radio commercial to advertise their grand opening on July 12, 2010. We had less than two weeks to conceptualize, write, produce, and deliver two radio spots to meet their deadline. Southeast Urgent Care prides itself on respecting the time of each patient, so we wrote a script focused on the idea that Dr. Paul Roberts doesn’t want the patient in his waiting room. He wants each patient back in the exam room as quickly as possible. A professional talent introduces the spot, followed by Dr. Roberts who provides information about the grand opening.