Posts Tagged ‘spot’

We Do Radio Too

Thursday, April 28th, 2011
A physician performs a routine checkup on a pa...

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Although we specialize in video production and website design, every so often we have the opportunity to branch out into other media as well. Take, for example, this case study from last year:

Southeast Urgent Care is a small, family medical clinic in Fultondale, AL. They approached us to see if we could work with them to write and produce a thirty-second radio commercial to advertise their grand opening on July 12, 2010. We had less than two weeks to conceptualize, write, produce, and deliver two radio spots to meet their deadline. Southeast Urgent Care prides itself on respecting the time of each patient, so we wrote a script focused on the idea that Dr. Paul Roberts doesn’t want the patient in his waiting room. He wants each patient back in the exam room as quickly as possible. A professional talent introduces the spot, followed by Dr. Roberts who provides information about the grand opening.

Click the link below to listen to the spot.

Waiting Room Expert_Grand Opening

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CommuteSmart TV Commercial – Carpool

Thursday, February 24th, 2011

A couple of weeks ago I posted a case study on the new CommuteSmart TV commercials we produced last month. I embedded one of the commercials in that particular post. The entire project consisted of three commercials – two thirty-second spots and one ten-second spot. Here is the other thirty-second commercial that focuses on carpooling.

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Darth Vader Volkswagen Commercial

Friday, February 4th, 2011

It’s not even Super Bowl Sunday yet, and this commercial from Volkswagen has already earned over 5 million views on YouTube. It’s become an instant hit. As I’ve written before, no one can predict that something will go viral, but there are some guidelines to keep in mind when producing online video to help make your content more watchable and shareable. There are several things I like about this Darth Vader spot:

  1. Iconic Imagery – Everyone, whether a Star Wars fan or not, will recognize Darth Vader
  2. Cultural Significance – The Star Wars franchise is ingrained into our culture. When we hear that music or see that mask, we instantly pay attention
  3. Hyper-Relevance – Even if you aren’t a parent, you understand that children love to dress up and pretend. It’s fun to watch, and to see this kid walk around the house, trying to invoke the Force is incredibly entertaining. Plus, you know you tried to do the same thing when you were little. Heck, I sometimes still pretend that I can use the Force when elevator doors or sliding doors at the grocery store open by themselves.

I would love to hear if you like this commercial. Leave your opinions in the comments section.

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New Video Ad From Jet Blue – Glass Half Full

Tuesday, October 19th, 2010

A new ad by JetBlue demonstrates what’s most important when doing business – customer service. If you treat the customer well and go out of your way to provide a little something extra, then you will quickly build up a base of loyal followers. Customers who have a positive experience with your brand will, in turn, tell others, and you will gain trust and credibility within the marketplace. This commercial succeeds by capitalizing on the frustrations felt by many air travelers, who must put up with extra baggage fees, fees for in-flight headphones, and other inconveniences that have made air travel a pretty laborious process. The commercial also has a documentary-style, hidden-camera format which communicates “authenticity” – a hot buzz word in media communications today. So, I want you to think about a few things as you watch this commercial:

  1. What are you doing to improve customer service and increase brand loyalty?
  2. What are you doing to set yourself apart from your competitors?
  3. What strategies are you using to get your message out to your target audience?

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Sidewalk Moving Picture Festival 2010 Commercial

Wednesday, August 25th, 2010

In 2008 I worked as Director of Photography for the Sidewalk Moving Picture Festival’s TV commercial. Filament Artists, a local creative services agency, handled production and post-production. Todd Hornsby was the producer and Sam McDavid was the writer/director. This year, the decision-makers at Sidewalk asked Filament to do it once again, and I had another opportunity to work as Director of Photography for the project. The Sidewalk Moving Picture Festival is now in its 12th year, and will be held in downtown Birmingham September 24-26.

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