Posts Tagged ‘support’

Time Equals More Than Money

Tuesday, March 29th, 2011
MktStClock

Image by Clint120 via Flickr

One of the things I love about video is the way that it can engage an audience. Video consists of images, words, text, music, and motion pictures, all wrapped into one presentation. When executed just right, it captivates like no other medium. And motivating an audience to slow down, spend time with you, and listen to your message will help to create a network of enthusiastic customers, eager to support your brand.

In today’s social media climate, time is the greatest currency you can have. Think about it. Consumers have access to more information than they ever have before. So, companies need ways to encourage those consumers to stop and spend time with their products and services. Because customers want to do their research. They want to get to know a brand. They want to have conversations. They want a forum in which to discuss their needs. And video can create that level of engagement by generating discussion and conversation.

Consider this evolution:
  • The more you can engage potential customers/clients, the more they will talk about you.
  • The more they talk about you, the more your company’s name will spread.
  • The more positive things people hear, the more they will be inclined to spend time with you.
  • And the more time they spend with you, the more they will be inclined to buy from you.
It’s one thing to sell to a customer once or twice, but you want more than that. If you can capture a customer’s time, you will eventually create a following. And that group will become your greatest advocates. They will support you. They will bring others to you. They will sell your products and services for you. That’s what time can do. And video is a great way to get started.
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It Takes a Village to Build a Successful Career

Monday, August 30th, 2010

Have you ever been faced with a particular challenge or difficulty and felt as though you were all alone? That feeling of isolation can be incredibly overwhelming, which is why I believe that there is something within the human race that causes us to crave a sense of community. Whether that community is a church, co-working environment, club, online user group, etc. we all want to be a part of something where we can voice our concerns and receive valuable feedback and encouragement. That impulse to be involved with other like-minded individuals is (I believe) embedded into everyone, regardless of the profession.

As a business owner, I enjoy meeting and talking with other entrepreneurs. I enjoy discussing the challenges we face and the successes we’ve achieved. I enjoy listening to others talk about how they solve problems and how they’ve grown their businesses. As a video production professional, I value the time I spend talking with others in the industry about the tools they use for their productions. I enjoy learning new tips and tricks that help me to become a better video professional. Getting plugged into a community is extremely valuable and therapeutic. It’s a wonderful cure for discouragement and it’s an excellent way to remind each of us that we are not alone.

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