Hall Marketing recently hired us to produce two videos for one of their clients: 1) a 5-minute overview to be used on the company’s website and at sales presentations, along with 2) a 1-minute video to be exhibited at various trade shows. The client, Burdette Dental Lab, is located in Birmingham, AL, and they fabricate a variety of prosthetics for the dental industry (crowns, bridges, dentures, implants, etc.).
These videos were a part of a re-branding campaign coordinated by Hall Marketing. We spent a half-day on location shooting b-roll of the lab and capturing stand-ups with various company representatives. The shorter trade show video is below. Click here to see the complete company overview video. And, if you are interested in knowing more about trade show videos and why they need to be different from other kinds of video content, be sure to read this article.