A couple of weeks ago I posted a case study on the new CommuteSmart TV commercials we produced last month. I embedded one of the commercials in that particular post. The entire project consisted of three commercials – two thirty-second spots and one ten-second spot. Here is the other thirty-second commercial that focuses on carpooling.

Next week two new commercials for CommuteSmart will begin airing throughout central Alabama. Both spots are part of the “I’m Ready” campaign. The goal is to help viewers understand that making only small changes to the way they commute can help them save and earn money, reduce traffic congestion, and improve air quality. We were hired by CommuteSmart to produce both spots. The one below focuses on air quality issues.