Posts Tagged ‘video production company’

Public Parc: Determining Your Search Terms

Tuesday, May 4th, 2010

Our free e-newsletter is distributed every first Tuesday of the month. Included in each issue is the “Public Parc,” a forum for discussing different topics pertaining to sales, marketing, video, and social media. Subscribers to the newsletter and readers of the blog are encouraged to get involved in the discussion by posting their comments here. You can also post your thoughts on Twitter, using the hashtag #PublicParc. Here is this month’s Public Parc discussion:

If you were to do a Google search to find a video production company and/or a website design/development company, what search terms would you use?

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Is It a Scam?

Thursday, September 10th, 2009

I received an email a few days ago from an individual interested in purchasing a large quantity of videotape. I quickly scanned the email. It was odd, but I just  assumed he made an honest mistake. After all, we are a video production company, not a supplier. I responded and recommended a reputable supplier that I have used several times before.

After sending the email, I looked at his original message and read it more carefully. The more I read, the more suspicious it sounded. First, he introduces the email by giving his name, but does not tell me who he works for and what position he holds. Second, he doesn’t seem to know whether I am a video production company or an equipment supplier. If he obtained my email address from my website, then he would easily see that Parc Entertainment is a video production company. Third, if he is a professional in the production industry (as he indicates both from the content of his email and his email address) then surely he would be aware of the production supply businesses that are out there. And finally, there’s something about the way the message reads that throws up a red flag. The grammar isn’t quite right and some words are misspelled. Here’s the original message I received:

GOOD DAY,
I Am …,I Want to Order The Product Bellow.

SONY DVCAM TAPE PDV184N …………………….

165UNITS

I Will Like You To Get Back To Me Now With The Total Cost Plus Sales Tax.I Will Forward My (Visa Card) or (Master Card) Details For Payment As Soon As You Email Me Quote..

If you don’t have the tapes or you are a video production store,Videographers or photgraphers and you have a supplier that you can help us place a special order overnight and we can offer $3 on each unit for service render fee and make payment upfront before you place the order.We want your store to help us order from any supplier you know because we are busy in our production film field.

Get Back To Me Soonest on email.

After sending my response, recommending a media supplier, I received this email…
Hi Clint,Thanks for your email.I want to know if you can help us place a special order for 165units of sony tapes and we will make payment upfront plus tax and give you extra $3 on each unit for service render fee.Pls render us the favour because we are kinda busy on a film location field.
This second message deepened my suspicions. First, in my experiences in production, I have never heard someone from the industry refer to the set as a “film location field.” More common expressions are “on set,” or “on location,” Second, why would someone in the production industry insist on paying extra to purchase video tape through a third-party? In my response to this email, I again recommended a supplier that I have used before and stressed the fact that he would save both time and money by going directly to this particular company to purchase tape. Here is the third message I received from him…
Clint,I know it will save me money but i will appreciate if you can get us the units through your company and we will keep you in our record for future business on video production contract.
In my final message, I politely thanked him for his willingness to keep my company in mind for future reference, but would be unable to help him with his request. I found it odd at how determined he was to purchase tapes through me, even after I mentioned how it would save him money by going to a supplier directly. I never heard back from him after that.

So, what is your verdict? Do you believe this to be a scam?

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The Numbers Game – Part Two

Monday, August 10th, 2009

budget1Last Thursday I posted part one of a two-part series on how to budget for a video production. In today’s article I want to conclude by looking at those items in your budget that are necessities, but can often be overlooked.

Estimate Your Per Diems

Once all of the items from last week’s article are taken care of, it’s time to make sure that you and your crew have something to eat throughout the shoot. Make sure you cover the cost of meals and craft services (i.e. the snacks and drinks you and your crew grab throughout the day). Per diems can range anywhere from $25 per person per day, to $50 per person per day. I have found that $40 per person per day works for me.

Estimate Your Travel

If you do need to book a flight for the job, call the airline and inquire about their excess baggage fees. You need to account for that cost in addition to the cost of your tickets (You can save money by either shipping some gear ahead of time, or by electing a crew member to drive the gear to your destination).

But even if the shoot doesn’t require a flight or hotel stay, you need to estimate how many miles you and your crew will be driving throughout the production. As of this writing, the standard IRS rate for mileage reimbursement is $0.55 per mile. Don’t forget to estimate your mileage for pre-production and post-production. And remember that with driving comes parking fees and possible road tolls.

Estimate for the Unexpected

What happens when a shooting day gets rained out and you have to add on an additional day? Did you account for that in your budget? You need to. I always add a little to the budget to cover contingency days and any other emergencies that might pop up while in production.

Estimate Your Production Fee

The final thing you need to add into your budget is a production fee. This is especially important if you are set up as a business (LLC, Corp., etc.). You’ve paid yourself and your crew. You’ve accounted for your expenses, and so you need to make sure your company has some left over at the end of the day. After all, if you want your business to grow, you will need to turn a profit.

These are my suggestions for how to prioritize your budget. Hopefully it will help you be more organized and, ultimately, more profitable as you grow your video production company.

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