It’s not even Super Bowl Sunday yet, and this commercial from Volkswagen has already earned over 5 million views on YouTube. It’s become an instant hit. As I’ve written before, no one can predict that something will go viral, but there are some guidelines to keep in mind when producing online video to help make your content more watchable and shareable. There are several things I like about this Darth Vader spot:
- Iconic Imagery – Everyone, whether a Star Wars fan or not, will recognize Darth Vader
- Cultural Significance – The Star Wars franchise is ingrained into our culture. When we hear that music or see that mask, we instantly pay attention
- Hyper-Relevance – Even if you aren’t a parent, you understand that children love to dress up and pretend. It’s fun to watch, and to see this kid walk around the house, trying to invoke the Force is incredibly entertaining. Plus, you know you tried to do the same thing when you were little. Heck, I sometimes still pretend that I can use the Force when elevator doors or sliding doors at the grocery store open by themselves.
I would love to hear if you like this commercial. Leave your opinions in the comments section.