Posts Tagged ‘website’

How to Increase Video Views

Friday, October 7th, 2011
Image representing Ran Harnevo as depicted in ...

Image via CrunchBase

The New Media Minute is a podcast I listen to regularly. In each episode, host Daisy Whitney covers the latest online video trends. In the episode dated September 27, 2011, Daisy spoke with the head of AOL Video, Ran Harnevo, to discuss how video creators can increase video views. Content, of course, is a given. We’ve all heard that compelling, interesting content will drive views. But is there anything else that video producers can do to boost the amount of people watching their videos? Here are the take-away points from Ran’s interview:

  1. When it comes to where you will place your video, think geographically. This point is geared more toward advertisers; i.e. those who place their videos in different markets. If you are an advertiser, thinking about how to get the most views for your video, consider the relevance of your subject matter. If it speaks more to an East Coast lifestyle/culture, place your video in those markets.
  2. The placement of the video on the website affects the number of views. This might require some A/B testing, but the research will be worth it. Does the video perform better on the right sidebar? The left sidebar? Front and center? Evaluate the performance of your video as it relates to page placement and then insert your video in the location that will give you the most views.
  3. Select an interesting thumbnail. Sometimes just the thumbnail image can entice a viewer to watch your video.
  4. Work on building up a library of videos. Viewers are more likely to watch additional video content if it’s related to what they are already watching.
  5. If you are an advertiser, your ad formats are important. Personalized pre-rolls and interactive videos will boost the number of views because they encourage engagement.
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Your Videos May Rank Higher Than Your Website

Friday, September 2nd, 2011
Image representing Google Search as depicted i...

Image via CrunchBase

SEO firms and marketers agree that placing videos on your website will not only encourage visitors to stay longer and interact more with your website, but it will help boost your site’s SEO. And if you also upload those same videos to various video hosting sites (and optimize those videos by naming and tagging them appropriately), you can drastically increase your content’s search rankings. Consider this quote from SEO guru Bruce Clay, of Bruce Clay, Inc.

…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm.  To us, that means if your website has engagement objects on it,  video or mp3…  it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.

*Source: Engagement Objects – Without Video, Your Website will NOT Rank in Google

©2008-2011 ReelSEO Video Marketing

And this quote was taken from an article written in 2009, so consider the advancements Google made in their search algorithms over the past two years. Each day, those algorithms are more capable of crawling and indexing video content. Videos are now showing up more and more prominently in search results. In fact, videos may rank higher than your actual website. And you can take advantage of that by linking back to your website on every video you upload.

So, if you are interested in distilling information about yourself, your company, your team, your products, or your services, and you want to rank higher in Google search results, consider using video to increase your online visibility. You may want to start off with something simple, like a testimonial video from your clients/customers, or a stand-up, elevator-pitch-style video that introduces yourself to viewers. From there you can continue to build your video collection.

Bookmark and Share Profiles Birmingham Bloggers and Businesses

Tuesday, April 26th, 2011

HDR_Bham SkylineRSS Birmingham is a website created by Scott Wilson that profiles people and businesses in the Birmingham area. Each article is designed to focus on the positive things happening within the Birmingham community. Recently, Scott honored me with the opportunity to be featured on his website. We sat down for about a thirty-minute interview, during which time I discussed Red Fox Media, my thoughts on running a digital production business, the challenges I face, and my opinions and practices on using social media. You can read the entire interview and listen to the audio here.

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How Blogging Regularly Can Help You

Thursday, April 14th, 2011

Blogging ReadinessWhen I think about the amount of information out there on the web about blogging and about social media in general, it’s staggering. Just like Starbucks, it seems that self-professed social media experts are popping up on every corner. They churn out content on a regular basis, advising readers about the benefits of social media marketing. Most of the information I’ve read and/or heard about social media center on a few benefits it can have for your brand:

  • Social media marketing helps establish you as an expert in your field.
  • Social media marketing improves your website SEO.
  • Social media marketing increases your visibility.
  • Social media marketing will engage your potential customer by opening up a two-way street of conversation.
  • Social media marketing is a great way to network and build up your connections.
  • Social media marketing will lead to an increase in customers.
  • I’ve been blogging since 2005 and I can attest to its benefits. But there’s another important reason for blogging that I wanted to add to the above list. Yes, maintaining a regular blog for your company is a useful resource for your target audience, but it can be an enormous resource for you as well. Imagine you have been asked to keynote an important seminar pertaining to your field. If you have been maintaining a regular blog for a few years, you will have an enormous amount of content from which you can create your presentation. You don’t have to write it entirely from scratch. You don’t have to remember the details of a particular case study from three years ago. You don’t have to remember that piece of advise you shared with an employee or a client. It’s all right there in your blog. All you have to do is type in a search request and start pulling the articles.

    A blog is a giant virtual file cabinet of ideas that can be re-purposed again and again. And you don’t even have to post a blog article every single day. To date, I have written 594 blog articles on a variety of topics pertaining to video and video production. I’ve been blogging for almost six years, which means I have posted roughly 99 articles each year; that equals to approximately eight articles per month, or two articles per week. It’s incredibly easy to do, and the benefits are far-reaching.

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    Red Fox Media Soft Launches Phoenix Energy Website

    Wednesday, February 9th, 2011

    Phoenix Energy is a statewide leader in alternative fuels solutions. Operating in Birmingham, Phoenix Energy converts vehicles to run on Compressed Natural Gas (CNG). They also equip and install CNG refueling stations and provide ongoing consultation, engineering, and construction services. The previous website for Phoenix Energy contained a lot of outdated information. The number of pages and the amount of copy on the site had grown to the point that navigation was confusing. The client hired us to re-design the site to give it a new, clean, organized look. The number of pages on the site and the amount of copy on each page were trimmed significantly. Phoenix Energy provided us with some photos and with the updated copy. We built the site with CMS, so the client could update the copy as needed. To date, the project is still ongoing. We will soon be inserting additional photos and designing more pages to provide site visitors with specific case studies.

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